Project Case Studies
We are proud of the work we deliver, from the simple and streamlined to the complex and nuanced. Each project reflects our commitment to innovation and excellence, showcasing our ability to surpass client expectations.
Below are just a few examples of projects delivered for local and international clients.
But we recognise every business and data challenge is different, so please contact us today to discuss your needs.
Synthetic AI Personas
We have delivered AI-based personas designed for clients to chat with their own customer segments (personas) in natural language. Our segmented.chat platform offers a quick start to conversing with synthetic customers based on existing documentation or segmentation work, powered by the most powerful LLM models available.
Clients can get deeper insights and suggestions for sales, marketing and retention initiatives, where teams are able to converse in natural language to instantly uncover deep insights into customer behaviours, preferences and patterns.
Contact us for a demo of the segmented.chat platform
Sports Club Member Segmentation
Developing specialised clustering and audience analysis to help some of Australia's top professional football and rugby clubs understand and connect with 1M+ fans in meaningful ways, while providing the insights for clubs to have targeted conversations with brands and advertisers to maximise sponsorship potential.
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We have been working with AFL and NRL clubs for over 4 years to profile sports passion and maximise retention & engagement.
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Consumer Spend Behaviour Modelling
Using hundreds of millions of raw transaction data points to build synthetic spend behaviours of the Australian population to provide our client the ability to analyse typical consumer spend based on age, gender and geographic location.
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This synthetic population model is now powering deep insight analysis on emerging consumer trends and as a base model for powerful credit, risk and alternative finance models.
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Reach out to plan unlocking insights from millions of data points.
Medical Association PowerBI Factbook
Enabling a Specialist Medical Professional Association in North America to migrate their annual reporting and state-of-the-industry 'fact-book'.
The interactive and dynamic PowerBI app allowed members to explore and self-service their own insights beyond what was published in hard copy reports through beautiful design and user experience.